Essentially, to get the word out about your organization or product (whether for-profit or non-profit), you'd have to convince someone with an audience to feature you *without paying them to do it*. In other words, your organization or product or service has to be genuinely interesting on its own.
And, since nobody else is allowed to pay for people's attention, you aren't competing with budgets, you are competing with other ideas. Imho this makes for a much more interesting information landscape.
Sounds nice in theory. "You want to like us on facebook and get a perk for free on your app? (No money involved)."
"Hey you maybe want a job? We will give one to those who spread the word most about us"
Devil is in the details. And humans have a lot of details.
Otherwise I am all for starting to ban of advertisement, what is possible.
But disruption should be expected. A lot.
(I mean, most of the internet is financed by ads)
Yes, you’d pay promoters and bids it. This is literally Prohibition 101.
So we aren't treading into new uncharted territory where the details need to be figured out - humans have been playing this game for centuries and the law already has effective tools for navigating the tricky parts.
If advertising is blocked, the exact same amount of dollars will be spent perverting every public speech.
It takes time and effort to feature a product, how could they make a living?
I can imagine 4 different possible outcomes:
- People just find new loophole and behave exactly as before
- Large media company only features products from their friends and families. Monopoly.
- Only the government and a few selected individuals get the incentive. They gain from controlling the information.
- Only local businesses can survive.
They are very different outcome. You can't just ban one undesirable behaviour and hope for the best. You need to focus on what outcome you desire and how each and every side effects.
-- While we are banning monetary gain for ad, can we stop political lobbying too?
So, I do happen to have relevant experience. I haven't run a concert or a protest, but I've done the rest of the things you mentioned, some of which at considerable scale.
And that's exactly the point. I don't want products and services pushed at me. I don't want companies telling me that I need what they offer, even if I've never really thought about it before.
And remember, this is just a ban on paid advertising. This doesn't mean you can't put up a website to market your product. You can sell through Amazon or whatever, and appear in search results (results that aren't affected by anyone paying for ad space or better rankings). You just can't pay others to advertise it for you.
That's exactly the point. People shouldn't be making a living promoting other people's products. If they like something and want to promote it, for no compensation, then they should.
Imagine someone with a home improvement YouTube channel. They really, genuinely like certain brands for the tools that they use. So those tools will be visible in the videos, and the person making the videos is free to tell viewers how much they like those brands.
It may not require money if that is banned but value will be exchanged and we’ll be back to square one.
Can you give an example of when this is bad for the target of the ad instead of the organization doing the advertising? Small organizations don't have a right to exist
You continue to beg the question. "Without advertizing, companies would not be able to scale" is not a weakness of the push to ban advertizing - it is a virtue. The people advocating against advertizing _actively want_ businesses to have a smaller maximal size.
We got here because of scaling. We can now efficiently tap into the mental space of billions of humans at the same time. And that’s not just a problem, that’s THE problem.
Meaning that “this doesn’t scale!” isn’t a side effect. It’s the main effect, it’s the solution.