zlacker

>intention to change your purchasing behaviour, often knowing that the new behavior is worse for you.

I think the latter part of that is a huge jump. How is seeing a billboard for a plumber promoting bad behavior?

>>kortil+(OP)
They said "often", not "always".

Even then, you've probably not picked the best plumber this way.

>>kortil+(OP)
This is obviously an uncharitable interpretation of the comment that you're replying to.

A better question would be how is seeing ads for sports betting in between periods of a game promoting bad behavior.

And the answer to that is very obvious -- the legalization of online sports betting and the nonstop barrage of ads for it on tv and social media is bad for individuals and society as a whole.

>>kortil+(OP)
The plumber could be lowering prices, or focusing on making his customers happy enough that they recommend to a friend. Instead that money/effort is going into a dimension that has nothing to do with good plumbering. That's bad behavior.

>>__Matr+h1
This is out of touch with how businesses get going though. If you depend on word of mouth only as a plumber you’ll be out of business before you even get started.

Are you suggesting to wait around the hardware parking lot to hope to hear about someone who needs a plumber?

>>kortil+ia
I think that if we did not live in a world where our attention was under attack all the time, it would make sense to develop a P2P search protocol for this sort of thing. Could be standard community driven open source, could be a government sponsored project, could be a crypto thing, lots of options here...

The plumber would dedicate a raspberry pi or yesteryear's phone with the bad battery or cracked screen, and they'd leave it plugged in in a closet somewhere and configure it to talk to a few peers who they know personally and who will vouch for their legitimacy. They of course would be vouching for others in the same way.

Nodes would gossip about services that are available, so you could figure out which plumbers are nearby and which of your peers trust those plumbers. Since you're operating on a web of trust, you can find a mutually trusted third party to act as a mediator in the case of disputes, and if you have a good or bad experience you can also gossip that info to your peers so that they can aggregate a sort of review system. But unlike Amazon's, it's full of people that you know and explicitly trust, so it's much harder to game since there's no single source of truth to target/abuse.

It would exchange the kind of information that traditionally comes via ads, but I think it would be so much more effective than ads because all parties want it to succeed--whereas ads have carved out a rather hostile landscape for this sort of thing.