How will it come up with the theoretical breakthroughs necessary to beat the scaling problem GPT-4.5 revealed when it hasn't been proven that LLMs can come up with novel research in any field at all?
Maybe the company that just tells an AI to generate 100s of random scaling ideas, and tries them all is the one that will win. That company should probably be 100 percent committed to this approach also, no FLOPs spent on ghibli inference.