Fair point. But it's not a pipe dream. I've already registered the domain name, stood up the VPC for the new site, configured DNS, installed Apache httpd, and configured the base VirtualHost. So progress is happening. All that's left is installing a blog engine (probably Roller), creating the landing page content for the static part, and create a cert using let's encrypt.
But again, your point is valid. Probably I need to set a "drop dead" date and tell myself "if this new site isn't up by Jan 31 (or whatever), then I'm killing FB anyway".