zlacker

I don't really understand what it is about. The general idea is be less distracting, but that's pretty vague, a lot of things are not distracting, in fact most things aren't, we just don't notice and that's the point.

The criteria seem to be "attention, periphery, durability, light, sound, and materials". Very broad. It looks like it even addresses openness and repairability with "an instruction booklet with a list of replacements and compatible parts", something I really care about, but how does it relate to calm?

Maybe it will be clearer when the certification document is out.

>>GuB-42+(OP)
Probably because your brain is mush from being born into a world where everything is a high tech attention grabbing nightmare. Those of us born 40-50 years ago see the consequences of this mess and are glad to have someone quantifying it, and hopefully creating a competitive market for devices that don’t intentionally make life harder.

>>zoonie+9P1
About the age, I am actually one of you. But as an experiment, list the devices at home that are "high tech attention grabbing nightmares", and those that aren't.

You are going to find the attention grabbers really fast of course, that's the idea, but if you are like me, the list is relatively short. Smartphone, PC, and that's about it, you may have a TV and a couple of device with annoyingly bright blue LEDs, but now the things that aren't: toaster, coffee machine, kettle, washing machine, dryer, fridge, various tools, hairdryer, etc... These things are not so different from how they were 40 years ago in terms of attention grabbing. In fact, many have improved by being less noisy. Oh, and I don't have that bright red alarm clock radio anymore.