"Unlocking exclusive and premium content" doesn't mean it will always be promotional content. The exclusive content has just as much chance as being an ad as the rest of the content.
"Personalized deals just for you" is not a dark pattern. That is basically just asking if you want to see more ads. That's a light pattern,
"24/7 support" presumably means you will get some support. If they share data with folks who are not support folks, then that's just lying.