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They were trying to sell beer to the demographic that likes Dylan Mulvaney. None of the existing consumers of Bud Light were affected by the campaign until right-wing activists started promoting a boycott.

They didn't run a national campaign with Mulvaney in a swimsuit drinking Bud Light, they didn't put her on the cans, they didn't do anything but do a promotion on her channel.

>>djur+(OP)
Dylan was definitely on the cans. The demographic that drinks Bud Light that likes Dylan was definitely a minority as the overwhelming majority of its loyal consumers rejected it overnight.

I think its lazy to blame politics for a failed marketing campaign by creating some vilifying your own consumer base. We see the same pattern playing out in all aspects of products that have gone woke, games serving as the most recent example.

We live in a capitalist society and consumers will vote with their money and they cannot be forced to buy a product because the media and special interest groups decide to vilify and defame them publicly. This might work in a communist country but even then the effects are short lived.

>>pkkkzi+R3
Dylan was on the one can that Bud sent her, not publicly sold cans. They did similar promotions with other influencers. The reason this one struck a chord is that right-wing agitators found it a useful way to polarise and confuse the discourse.

>>n4r9+Lk
She was definitely on the boxes and promotion materials, are you under the impression that forcefully inserting LGBTQ on people who didn't ask for it achieves the complete opposite of tolerance which the people pushing for it intends?

Are you also aware the negative impact of putting images of someone that the customer base does not identify with or find beautiful influencing sales in a capitalist environment?

>>pkkkzi+sm
> She was definitely on the boxes and promotion materials

Have you got any proof of this? Everything I've read about it says it was just a single can sent for her to promote in a single video. Your argument hinges strongly on this claim, since a single can in a video is hard to square with "pushing woke ideology".