For those not in the high risk groups, it just an choice based on personal taste. It seems a bit funny that the reason why it is allowed to be sold is directly related to the heavy regulation that enforces such high amount of testing (and strict consequences), so that the product is generally safe regardless of added pasteurization.
Remember a lot of people who are “proudly white” always mention lactose tolerance. They also carry tiki torches.
In term of lactose tolerance, the consensus seems to be that raw milk is slight worse for people with that problem, but again only with a very small margin. It is most likely related to that 7-10% number above.