You say the academics should have talked to some Latino people, and they did - n = ~2000. Are you saying that they should not have reported their results because you dislike what they imply?
It's strange for the author to distinguish "those who dislike the term" from those who don't, considering that the term is overwhelmingly unpopular (https://www.pewresearch.org/race-and-ethnicity/2024/09/12/ho...).
Concluding that there is no problem with the term and the real problem is “queerphobia” is textbook academic myopia.
See this critique, which the author engages with - unconvincingly: https://x.com/paulnovosad/status/1851994193503359003
[0] Here in Canada, as far as I can tell "Hispanic" is the accepted term - but it's rare for people to identify that way generically (https://en.wikipedia.org/wiki/Ethnic_origins_of_people_in_Ca...). People here far more often attribute their ethnicity to a specific country of origin rather than to some generic grouping.