It was not just a small group of people. Almost all progressive Democratic politicians started working that word into all their speeches to virtue signal and most centrists also fell in line too. CEOs started saying it in company meetings and we were subjected to HR trainings that noted we should say LatinX to be inclusive of trans people, among many other performative rules.
https://www.google.com/search?q=%22latinx+community%22&tbs=q...
In fact, when I query for results and specify date ranges for each year (using Tools > Any time > Custom range), I get:
2018: 4,410 results
2019: 7,070 results
2020: 15,900 results
2021: 17,500 results
2022: 21,000 results
2023: 34,300 results
2024: 88,600 results
Yeah, Google probably has a recency bias in its search corpus, but this is still a large amount of recent and ongoing usage.Google Trends doesn't show a clear decline either: https://trends.google.com/trends/explore?date=2018-01-01%202...
https://trends.google.com/trends/explore?date=2018-01-01%202...
Right, it barely moves above the zero line.