I assume it's because the term "woke" will almost always derail a thread.
I have seen it countless times being thrown as a vague, shapeless accusatory things that can go from people being overboard in their language policing to opposing real, actual fascism.
Elon has recently shown us what happens on Twitter when you don't tow the line. I don't know that Zuck is meddling behind the scenes, but it could just be that he doesn't telegraph it as boldly as Musk.
It's the lowest form of public discourse, spewed by ignoramuses who have nothing of value to contribute to conversations.