zlacker

> 10. Incremental is better than perfect# Your site is not going to be perfect from day one. You are going to run into hiccups with discoverability. You’ll find out that nobody can find it on Google for the first month. That’s OK. You can pull through this.

This is the last item that the article ends with. I think it gives a misleading impression of how easy it is to get a website to rank on the Google SERP. The author writes "hiccups" with discoverability, and "nobody can find it on Google for the first month".

My experience with blogs is that Google SERP is extremely competitive these days for popular keywords. Anchoring on "the first month" is unrealistically fast SEO results.