I'm a property owner on the internet, built the best website in my niche by far (really look it up and compare) but google rewards ugly dogshit wordpresses created by people with no expertise in my niche.
When you're an owner you have to deal with things like taking another SEO hit for the holidays and have to face the dilemma of whether to fire people now, or when you have no money in two months and no reserves left to maneuver too.