Google, Facebook, Twitter, etc. have really done as much as they can. Whoever are pushing this in Australian Government have a super weird kind of personal vendetta against 'Big Tech' - many speculate it's about how chummy our political class are with the media owning billionaires here in Australia, and how the shakedown they devised to wring money out of tech companies to subsidise the local media (the 'Media Bargaining Code') failed to really work.
It's honestly super weird. Now of course they are just proposing to tax the tech companies if they don't pay money to our local media orgs for something the tech companies neither want nor care about.