zlacker

There’s a reason most business and technology tools target enterprise and not SMB - the economics don’t work to target SMB. It’s much easier to convince a middle manager at some bigco to buy your solution for 100k than it is to convince 100 small business owners to buy your tool for 1k.

It’s not just about a more difficult GTM motion. Support and back office costs are actually higher as well. All of this makes it much riskier to go down market.

Maybe the first thing we need is not more tools for SMBs from companies doomed to fail from the beginning, but a platform that would enable these startups to efficiently serve the SMB market and address these fundamental problems.

>>redeux+(OP)
That’s true relative to a VC backed startup, but not necessarily true for bootstrapped or startups looking to create sustainable companies. Look at base camp for instance