Obvious, lit up in neon, lie. It's "we show our customers our value by giving them a report every month on all the 'takedowns' we've delivered", and it's a tiny little step to "we get more reliable takedowns by calling it 'fraud' than a simple 'copyright violation', even though that's a lie and we know it. If we could call it 'child molestation' or 'terrorist funding' and get away with it we'd do that too.".
Follow the money.