I sued my parents with the help of Brandshield because they lied to me, and the fact that my younger self was naive enough to believe a lie (provably! my parents have video evidence of my being excited after they told me he was coming to visit) damaging to my brand: If I could believe a lie, then my followers might believe that my cryptocurrency predictions could be based on false information.
(most of the above is fantasy that amused me to create)