I presume the reason behind this is that video is much more likely to be re-shared. Sending bob a zip of someone's inbox is unlikely to be opened, and even less likely to be shared with strangers. But send bob a video of Alice, and he might open it. Heck, he might not know what the video is until he opens it. So even if he is decent, he might still see it. And if he is less decent and shares it, strangers are much more likely to actually view it.