I'm arguing that Meta isn't in this for altruistic reasons. In the short term, they're doing this so Apple/Google can't do to them with AI tech what they've done to them with mobile/browsers. (i.e. Meta doesn't want them owning the stack, and therefore controlling and dictating, who can do what with it) In the longer term: Meta doesn't sell access... yet. Meta shows no interest... yet. You could have said the same thing about Apple and Google 15+ years ago about a great many things. This has all happened before and this will all happen again.