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Don't build your castle in other people's kingdoms (2021)

submitted by lopesp+(OP) on 2024-10-01 19:10:56 | 385 points 261 comments
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7. ChrisA+0l[view] [source] 2024-10-01 21:09:03
>>lopesp+(OP)
More discussion from 2021: >>29108662
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35. dang+vC[view] [source] [discussion] 2024-10-01 23:05:01
>>ChrisA+0l
Thanks! Macroexpanded:

Don't build your castle in other people's kingdoms - >>29108662 - Nov 2021 (122 comments)

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67. btown+IU[view] [source] [discussion] 2024-10-02 01:41:06
>>echoan+dv
There's an entire OTT sub-industry for video hosting and out-of-the-box monetization: https://en.wikipedia.org/wiki/Over-the-top_media_service

For instance, https://vimeo.com/ott is an effective (albeit expensive) option, powering Dropout (formerly CollegeHumor) and other brands and allowing them to focus on content. Dropout, in particular, has found an effective model of releasing short clips from their improv-heavy shows on social video platforms, gaining virality there while subtly reminding new and old fans that they can find full episodes, and support on-screen and off-screen talent, by subscribing to the brand directly. Their growth would be impacted by the loss of a marketing channel, but not their underlying subscription fundamentals.

(The entire Dropout business story is quite inspiring and worth a watch: https://www.youtube.com/watch?v=qRK_gNfFdP0 )

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101. Y_Y+ar1[view] [source] [discussion] 2024-10-02 08:29:24
>>6510+uI
https://en.wikipedia.org/wiki/Microsoft_Compiled_HTML_Help
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129. arethu+9D1[view] [source] [discussion] 2024-10-02 10:48:38
>>Neonli+pC1
He probably didn't mention that because it wasn't particularly bloodthirsty and therefore of little interest to 12 year old boys.

Mind you, the fact that it was events on the Isthmus of Panama that were one of the main causes of the union is fairly interesting:

https://en.wikipedia.org/wiki/Darien_scheme

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130. instig+lD1[view] [source] [discussion] 2024-10-02 10:50:09
>>echoan+dv
With videos you can start by retaining control of your channel configurations and making it independent from any particular video hosting provider. See this for inspiration (not promoting it, just the gist of the idea): https://grayjay.app/
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139. Animat+LI1[view] [source] [discussion] 2024-10-02 11:45:33
>>kalleb+Wd1
> If your video goes viral

That's what PeerTube is supposed to be for. You can set up a PeerTube host yourself. Or there are some public PeerTube hosts that accept uploads. When people are watching your videos, the ones with good bandwidth are also hosting them for other users. The hosting site is just handling the original copy and coordinating the peers. (This isn't like Bittorrent; hosting is centralized but playout is distributed. When no one is watching, the only copy is on the original server.)

PeerTube really should be popular like WordPress, for self-hosted content. But it's not. Neither Google nor Bing indexes PeerTube sites, so there's no discovery. Few PeerTube videos have more than a handful of viewers. I use PeerTube for technical videos, to keep them ad-free, and it works fine for that low-volume application.

Here's the Blender 4.2 showcase reel on PeerTube.[1] It's a good demo. Will it overload if watched by many HN users? Please try.

[1] https://share.tube/w/uYK7X52m2Y7RyahL4wjKaM

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140. meiral+WI1[view] [source] [discussion] 2024-10-02 11:46:48
>>ricard+rI1
I always start by searching HN. I'm no techbro so I take a good amount of what I read with a grain of salt. With such an open query (Digital marketing), you should limit to past year and there will be good content

first one:

Ask HN: How do you learn digital marketing?

>>41107413

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184. Veuxdo+ve2[view] [source] [discussion] 2024-10-02 15:13:24
>>j45+eR1
> More users online than ever, and able to get their attention too.

Not really. There are some people walking around with giant teddy bears[0], but that is entirely for show.

[0]https://www.wired.com/story/tiktok-platforms-cory-doctorow/

188. guyzer+7j2[view] [source] 2024-10-02 15:40:47
>>lopesp+(OP)
This advice goes back to previous generations of web entrepreneurs, way back to 2015 or earlier: https://www.roughtype.com/?p=634

" It’s a sharecropping system, but the sharecroppers are generally happy because their interest lies in self-expression or socializing, not in making money, and, besides, the economic value of each of their individual contributions is trivial. "

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189. j45+kj2[view] [source] [discussion] 2024-10-02 15:41:35
>>Michae+s32
I've been connecting the dots in video/bandwidth delivery.

While I was digging up an additional link, it appears Cloudflare R2 allows no egress fees.

https://www.cloudflare.com/developer-platform/r2/

10GB free to host, no egress fees.

Combined with a cloudflare worker, it seems reasonable that the object storage could be managed.

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191. Zak+hm2[view] [source] [discussion] 2024-10-02 15:56:52
>>Animat+LI1
> Neither Google nor Bing indexes PeerTube sites, so there's no discovery.

That's not search engines discriminating against it in this case.

https://share.tube/robots.txt

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193. immibi+Cm2[view] [source] [discussion] 2024-10-02 15:59:11
>>treyd+G62
Removed end of 2023: https://github.com/Chocobozzz/PeerTube/issues/5465
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212. albert+pB2[view] [source] [discussion] 2024-10-02 17:19:57
>>CJeffe+Va1
one possible example -- https://www.youtube.com/watch?v=ht9GwXQMgpo

i saw they post pretty well produced videos on youtube -- for folks like me

but also promote a more elaborate/detailed video series on the same/related topics on a separate subscription based platform

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218. JacobT+cG2[view] [source] [discussion] 2024-10-02 17:47:11
>>Spivak+c31
There is a quasi-open podcasting index that many podcasting apps use.

It's here: https://podcastindex.org/

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228. lcnPyl+JV2[view] [source] [discussion] 2024-10-02 19:21:27
>>shadow+mj
The leaked MrBeast PDF is enlightening in this regard; he knew he was building his castle in youtube and did so intentionally and explicitly because he thought it would get huge. He wasn't exactly wrong, either. His prediction-gamble earned him a life-changing amount of money.

Whether he could or should have built his castle in his own kingdom is irrelevant. His stated goal was to build a bigger youtube castle than anyone and everyone else.

> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.

> Youtube is the future and I believe with every fiber of my body it’s going to keep growing year over year and in 5 years Youtube will be bigger than anyone will have ever imagined and I want this channel to be at the top.

>>41549649

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245. HPsqua+vi4[view] [source] [discussion] 2024-10-03 10:58:06
>>throwa+1h4
You may find this article interesting

https://en.wikipedia.org/wiki/Problem_of_induction

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250. fsflov+wK4[view] [source] [discussion] 2024-10-03 14:31:31
>>j45+wJ4
One of these: https://www.fsf.org/resources/webmail-systems
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