zlacker

>>lopesp+(OP)
Easier said than done… if you are a YouTube creator, are you supposed to set up your own video hosting to compete? And how many of your viewers will move over to watch your stuff there? This advice probably works for blogs and mailing lists but isn’t really actionable for other content.

>>echoan+dv
There's an entire OTT sub-industry for video hosting and out-of-the-box monetization: https://en.wikipedia.org/wiki/Over-the-top_media_service

For instance, https://vimeo.com/ott is an effective (albeit expensive) option, powering Dropout (formerly CollegeHumor) and other brands and allowing them to focus on content. Dropout, in particular, has found an effective model of releasing short clips from their improv-heavy shows on social video platforms, gaining virality there while subtly reminding new and old fans that they can find full episodes, and support on-screen and off-screen talent, by subscribing to the brand directly. Their growth would be impacted by the loss of a marketing channel, but not their underlying subscription fundamentals.

(The entire Dropout business story is quite inspiring and worth a watch: https://www.youtube.com/watch?v=qRK_gNfFdP0 )