I think society can generally be against something, yet it succeed. Most people consider greed to be bad, but it's the foundation of capitalism. I'm not sure if most people would say gambling is wrong. (This survey, https://www.gamblingcommission.gov.uk/blog/post/gambling-sur..., found only 41 of self-selected UK gamblers rated it positively.)
A democratic state should reflect the desired culture, if it doesn't it's not being democratic. Businesses can also do that, as can other organisations. Most businesses goals are aligned away from benefiting society in general; whilst a democratic state should be at least loosely aligned with that end (by definition).
Thanks for a thought provoking response.