The comparison needs to be in terms of typical use, otherwise engineering for addictiveness gets a free pass because it often hinges on frequent small rewards and can have a near unity return on a single shot basis yet be a big money maker for the house.
Of course there are probably 'safer' forms of gambling that some addicts are presumably able to use to maintain their addiction at a level which isn't disruptive to their life. ... but single shot EV isn't the right metric. Some weekly state lottery usually has pretty poor EV, yet is seldom ruining anyone.