If we want less money around college sports there need to be a lot more rules all over the place to make sure there is less profit to be had. Or we could just let people get paid for labor even though they are also students, which is the fair things to do and it's something we do in just about every other context.
Million dollar salaries for the coach, hundreds of millions poured into the administration all on the backs of kids who were ruining their health (bad hits, concussions) had no benefits, and nothing to show for it after the left [1].
It was abusive
[1] their college tuition was free, but they weren't given an education since they were expected to train 40 hr and TAs were expected to give free passing grades.