zlacker

I think something that companies often miss is that improving the experience in an area where you have a monopoly can still increase profits by encouraging increased usage of that area.

The example I always go to is U-Haul in the US. They have a functional monopoly on quickly getting a pickup truck or small box car. I used to tell people there was no need to own a pickup truck because I could go grab one for $30 once or twice a month when I needed it.

After a year of shitty apps, constantly being sold things I didn't need because they try to secretly upsell you 50 times during checkout. Having to go into the store to get the keys and wait in line for 1 hour behind people screaming about how they were cheated... I bought a truck.

U-Hual still has their monopoly, but they lost my business, not because I went to a competitor, but because I altered my life to no longer need their business.

Maybe instead of buying eink tablets, I would have kept printing things had printers been better products.

>>flying+(OP)
U-haul is one of the shittiest experiences possible. Right there with calling comcast and going to the dmv. Compare that to truck rental from Lowe’s or Home Depot that’s actually probably more expensive but way more pleasant.

Only problem is that everyone else also has figured that out so hard to secure one.