I don't think any of these contestants would be doing it with a gun to their head. ergo, they had a choice on whether to do it. We don't know whether they were informed choices, but I assume they were (giving people the benefit of the doubt here).
They were the ones that stirred up a bunch of controversy, but had some former employee experiences in them.
I have no idea about he greater situation but I think that’s what the comment is referencing.