zlacker

Why "personalized to" doesn't work is because that line is referencing the text, not the author. If he would have preferred to have used "personalized to" he could have done so, as long as the subject in that line was changed to the author. Your interpretation of the universal social purpose line is creative and more intelligible than the referenced comment, but whatever the intended meaning may have been, it was not immediately clear.

As to your second to last comment, I wouldn't have even mentioned it had the other commenter not mentioned how they found the prose jarring. To your question in your final line, I didn't say that I felt I was being talked down to, I said that the author seemed like he thought he was talking down to an audience below him, such as with his line where he mentions his startup friends whom he shared his text with, but wouldn't share the same with HN.