He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!
I also like this 2 years old video of visiting his studio. This guy literally sleeps in his giant studio, everything is super optimized.
https://www.youtube.com/watch?v=lUzpK0tGFcE
Of course the end result is entirely pointless. But still. I respect the grind.
(I also love when he "builds 1000 houses in Africa" or whatever, and he usually never even mentions the country or the place name. It's not that important. But at least he does some good, I guess.)
If you've ever cooked meals for multiple days with just some ground beef, cabbage and some lettuce and friends for ~10 bucks per day, you'll see how crazy expensive a $20 fast food ""meal"" is.
So this is fast food content, because it does entertain, but you could do many things to get good entertainment and also not consume absolute slop.
That sounds like standard goal-oriented planning. Amazon starts with the product's press release. "The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship. The product team’s first step is to draft a press release announcing the product’s availability. The audience for this press release is the product’s customer."
https://www.productplan.com/glossary/working-backward-amazon...
"I Built 100 Houses And Gave Them Away!" 127M views, mentions Jamaica 45 seconds in: https://youtu.be/KkCXLABwHP0?si=3oMfNy0iAGVrTwqo&t=45
"I Built 100 Wells In Africa" 202M views, mentions Kenya 12 seconds in: https://youtu.be/mwKJfNYwvm8?si=qYc8jZWsYXwF1qrm&t=11
"We Powered a Village in Africa" 26M views (different channel), mentions Kenya 12 seconds in: https://www.youtube.com/watch?v=1FQvRZg3bcg