Because of the latter, businesses leaders can also quite often talk about the former without even noticing that normal people regard "exploiting people" as a bad thing.
Sometimes it's hard to even agree what counts as exploitation of a person: The profit margin of every successful employer I've ever had is, in some sense, them exploiting me — but I've also worked in places where that's negative, loss-making, and the investors paid for my time with the profits made from others, which feels to me like the successes I've been involved with paying for the failures, not exploitation.