Before today, it was never differentiated. Since the drama started, I've seen more news and people (like yourself) clarify that you mean the company vs the person, and I'm not sure its warranted.
While everything was going good, MrBeast the person took all credit for MrBeast the company. Now, it seems like everyone is on tip-toes to clarify they are trash-talking MrBeast the company, not MrBeast the person.
It just seems a bit weird to me.
I just can't speak to Jimmy Donaldson himself. Not even sure how much he's involved in the day to day at the company (outside of being the public face).
Yeah, I can't really understand why someone would craft a persona with a unique bespoke name and then name the company the same thing other than to try to make sure that the company is viewed as synonymous with the persona.
Inevitable.
(Although this document clearly sets out that this distinction should be fought at every step, so that counts against what I'm saying. It is trying desperately to ensure the company reflects the man as much as possible)