zlacker

It might be interesting to contrast MrBeast’s management approach with that of Marques Brownlee (MKBHD). He is also a successful YouTuber who leads a team that puts out videos on several channels. While his videos don’t have the huge production scale of MrBeast’s, they seem to be produced on short deadlines and must require close coordination among his team.

If I were young and wanted to work in online media production, I would much rather work for Marques Brownlee than for MrBeast.

>>tkgall+(OP)
MKBHD is not even in Top 500 of the most subscribed Youtube channels, first give me the details of what those other 500 channels are doing then maybe MKBHD... (and I'm saying this as a long time subscriber)

>>rs_rs_+to
Would you say the same about companies, that the only interesting ones worth talking about are the ones in the Fortune 500? If anything, I would say many of them are rather boring examples, we all know roughly how they're managed and run.

>>tkgall+(OP)
MKBHD intentionally has a small team that makes relatively low budget videos. I think MKBHD mainly has a relatively large audience because he was very early to the high quality videos game on YouTube. I wouldn't be surprised if his edge is lost now and his viewership does not grow faster than would be expected of an active channel of his size.

Not to hate on him, but just saying that's in sharp contrast with what MrBeast and LTT are trying to achieve.

>>tkgall+(OP)
despite less views, MKBHD is more net positive for humanity than MrBeast. MrBeast's whole game is to draw people's attention to not-so-useful content.

>>Ethery+Aq
That’s a bit naive. I’m willing to bet that most of them have interesting details, with each one doing things in their own unique way.

>>jerryg+rz
Watching a review on a device you'll never buy is hardly a net positive compared to watching a yacht get blown up.

>>tkgall+(OP)
Brownlee is such a mystery to me. The #1 rule of Youtube is show energy, show enthusiasm. Brownlee is like if Urkel were given a sedative and told to review the latest iPhone

>>sonima+o01
He’s been doing it a long time, has an excellent understanding of the tech industry, and is a master at producing content that is easy for everyone to digest. I’ve been watching him for years and have always thought he had a knack for his craft. Just because he has a calm demeanor shouldn’t take away from what he does, but in my opinion should add to it even more.

>>sonima+o01
The #1 rule is clearly not show energy, show enthusiasm. It's the #1 rule for a subset of content, like MrBeast. The content world is a big place, and the silent majority has no interest in loud and obnoxious.

>>sonima+o01
You mean he talks more like a normal person talking about a product rather than a Youtuber going over the top with everything? The fact that he is genuine is a big part of his appeal.

>>jerryg+rz
Not so sure, while I like Marques, he has a 100% focus on consumerism.

>>jerryg+rz
Come on, they're both useless consumerist slop (i watch a lot of slop not throwing stones just don't see either as beneficial at all)

>>jerryg+rz
Is product fetishism really better than light entertainment? The MKBHD slop is just branded with that same vibe of the products he likes to cover, namely the self-satisfactions of luxury goods that people mistake for high quality. That gives the false signal it provides more value than Mr. Beast. Yes, MKBHD technically covers products, but so did Top Gear. The content is neither necessary nor sufficient to make an informed purchase decision.

>>jerryg+rz
MKBHD feeds the worst aspects of consumer culture.

>>igorna+i51
Right. Take Asianometry-- a channel dedicated to economics, politics, and tech in Asia. Very high quality stuff. He goes into deep detail about a lot of technical stuff.. and as you can imagine his delivery isn't anything like a showman. He can be monotonous but if anything that is likely preferred by his audience, given his niche.