As with most things it’s likely a bit of both. But deep down I suspect it’s mostly the market demanding trash.
I couldn't tell you whether my surgeon was any good or not leading up to an operation, but if they were bad, I'd sure be able to tell 2 weeks later.
I think it is ultimately up to professionals to have some pride in their work. I think they'll also need to have a certain amount of protection from hacks willing to undercut them.
There is better content in the world and those who have the taste to seek it out generally will.
• Fourth Wing and Iron Flame are poorly written fantasy romances that blew up on TikTok.
• Haunting Adeline and Hunting Adeline are poorly written dark romances(https://www.reddit.com/r/RomanceBooks/comments/uu1age/what_d... they're also antisemitic QAnon fan fiction.
• Three books with bare chested men on the covers. These indicate that there's lots of sex scenes; no one reads them for plot.
• Icebreaker is a poorly written hockey romance. The author is ignorant about college, hockey, and the US to say the least.
• Credence is a contemporary romance that's best known for sex scenes and toxic relationships.
• A Court of Thorns and Roses and A Court of Mist and Fury. Both of these are mediocre fantasy romances by Sarah J. Maas; she's the Dan Brown of romance.