On the other side, Mr Beast:
> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible. Everything we want will come if we strive for that. Sounds obvious but after 6 months in the weeds a lot of people tend to forget what we are actually trying to achieve here.
I’ve studiously avoided building on platforms, but very different mindset to decided to be the best player on that platform.
Lesson learned: don’t make it about something else. Win the algo.
If someday YT decides to pull the plug on MrBeast, he might start singing a different tune. Or not, I mean, his millions and millions of dollars will probably make him feel better.
It paid off for Mr. Beast.
Maybe it will pay off for you, or maybe you will get banned before you make enough to retire or create another company. This is prime example of survivorship bias.
That quote reads like its reminding people that youtube and a youtube production company job is not where you go to make art house silent films.
Building your software to depend on Google API's and then be banned from Google would put you in deep trouble, building on Google systems but not relying on their API would still allow for an migration.
Diffusion at the edge is going to change a lot of things. Especially since it won't have to encode to linear formats.
It's more specific, a YouTube video is very different from a TikTok video or an Instagram video.
Initial growth on someone else's platform is a good idea. However, once you see some small success, it's best to think about diversifying. Mr. Beast has already done this. He's essentially his own brand now.