The entire system is geared around feeling unheard, unseen and paying to be heard or seen.
20k people shouting into a a void. Paying to get a badge signaling you subscribed. Paying to highlight messages hoping they are read. Hanging on for that hope this popular person gives you 10 seconds of attention.
That's the reality of the depressing industry. And that's how the streamers and steaming providers like it. Ever wonder why the stream chat experience has never been improved? ;)
Oh, and the toxic communities it breeds.