Most OF content is not personalized. It might be consumed solo, but it's produced for a wider distribution. On the concert side, I feel there's a similar situation where you can pay a little to get the same experience as everyone else, or you can pay a lot to get VIP passes and a personalized experience.
Also, both situations are strongly dependent on the size of the fanbase. You're not going to get a personalized show from Taylor Swift or Bella Thorne, but smaller musicians and OF performers target that vibe exclusively.