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[parent] [thread] 23 comments
1. CSMast+(OP)[view] [source] 2024-09-13 01:46:53
I have a buddy how likes to tell how he "had the idea for Onlyfans first" but I advised him not to pursue it.

The reality is that OnlyFans wasn't the first to try this model. You have to give them credit for successfully building the business, especially with several close calls between them and government regulations.

replies(3): >>doix+m >>paulpa+J >>__rito+D8
2. doix+m[view] [source] 2024-09-13 01:52:24
>>CSMast+(OP)
Yeah, I'm sure millions of people had this idea. My friends and I talked about it at some point as well.

The problem is the payment processor. How the heck do you accept adult-content related payments? That is the hardest problem to solve when it comes to these things in my book.

replies(4): >>creer+Y >>paulpa+l1 >>mattfr+n1 >>qingch+29
3. paulpa+J[view] [source] 2024-09-13 01:58:04
>>CSMast+(OP)
It was covid

Otherwise, paid porn was already on the downswing due to the rise of free tube sites. Onlyfans somehow got men paying for porn again.

replies(2): >>debacl+k8 >>darth_+Hc
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4. creer+Y[view] [source] [discussion] 2024-09-13 02:01:37
>>doix+m
Second is the issue of promotion: how to you become known to enough fans to make it worth it. The sites offer a true service of discovery.
replies(1): >>lotsof+YJ
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5. paulpa+l1[view] [source] [discussion] 2024-09-13 02:04:23
>>doix+m
Payment processing for porn has existed a long time. The problem is trying to convince people to pay for porn. The assumption was free tube site would replace membership sites, as the was the trend already.
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6. mattfr+n1[view] [source] [discussion] 2024-09-13 02:04:53
>>doix+m
Payment is the hardest part in this space. Somehow OnlyFans had the privilege to use Stripe for all their transactions.

It's beyond knowing the business model, I guess the founder were at the right place and right time and knew the right people to make this venture succeed.

Also, the marketing, how the heck did these guy blow up so fast. The funds for marketing and all, it's not cheap!

replies(2): >>roenxi+L2 >>hn_thr+Ra
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7. roenxi+L2[view] [source] [discussion] 2024-09-13 02:23:47
>>mattfr+n1
If someone has a serious pitch to the tune of "I've got enough leverage with key players in Stripe to make an adult site work", everything afterwards would get pretty easy. Finding money to advertise is no problem, these sites are in a great position if they can work around the payment systems. The difficulty becomes the moat.
replies(1): >>duggan+Ix
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8. debacl+k8[view] [source] [discussion] 2024-09-13 03:47:11
>>paulpa+J
Onlyfans is more than porn. DMs with your "star" (her assistant), exclusive content, and other parasocial interactions create a kind of connection that is a lot deeper than just porn.

When you can combine that experience with AI generated content, you will create something that I don't think anyone fully understands the ramifications of yet.

replies(1): >>knallf+tk
9. __rito+D8[view] [source] 2024-09-13 03:52:43
>>CSMast+(OP)
This is relevant: https://x.com/cyantist/status/1832921451986632777

A similar app creator talks about her experience and why it failed.

replies(4): >>ashcon+Ee >>comebh+QN >>joenot+UY >>marcel+Rg1
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10. qingch+29[view] [source] [discussion] 2024-09-13 03:58:02
>>doix+m
OnlyFans banned adult content at one point:

https://www.theverge.com/2021/8/24/22639356/onlyfans-ceo-tim...

Recently they've tried to launch OFTV to try and build up more regular (non-spicy) paid content, but it's a tiny fraction of their revenue I would imagine.

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11. hn_thr+Ra[view] [source] [discussion] 2024-09-13 04:30:51
>>mattfr+n1
> Somehow OnlyFans had the privilege to use Stripe for all their transactions.

Is this accurate? Because (a) Stripe explicitly says they won't be a payment processor for adult-oriented businesses, and (b) I read somewhere (this was a while back) that OnlyFans had a slew of payment processors that they would rotate/diversify whenever things got too dicey with a specific processor (e.g. too many chargebacks)

replies(1): >>rrr_oh+xC
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12. darth_+Hc[view] [source] [discussion] 2024-09-13 05:03:57
>>paulpa+J
It was 100% covid.

The strip clubs were closed, the strippers and the patrons moved to the online strip club.

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13. ashcon+Ee[view] [source] [discussion] 2024-09-13 05:35:17
>>__rito+D8
It's worth listening to the Hot Money podcast which goes into detail of how OF makes money: https://www.ft.com/content/762e4648-06d7-4abd-8d1e-ccefb74b3...
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14. knallf+tk[view] [source] [discussion] 2024-09-13 06:47:56
>>debacl+k8
Even "assistant" (singular) is misleading. It's 30 men in the Philippines mashed together with AI-bots.
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15. duggan+Ix[view] [source] [discussion] 2024-09-13 09:14:03
>>roenxi+L2
As far as I understand it isn't Stripe setting policy on this, it's Mastercard/Visa. Though presumably, ultimately, it's really government.
replies(1): >>avianl+zD
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16. rrr_oh+xC[view] [source] [discussion] 2024-09-13 10:13:40
>>hn_thr+Ra
Yes.

It's like international law:

There are fixed rules, until there aren't.

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17. avianl+zD[view] [source] [discussion] 2024-09-13 10:26:13
>>duggan+Ix
It’s a bit of a mix. Mastercard/Visa do set some policies around this, but only due to, quite frankly undemocratic, political pressure. There been a few documented cases of particularly puritanical US politicians sending letters and making arbitrary public claims to “embarrass” Mastercard/Visa into restricting certain types of perfectly legal commerce. The impact of these policies is a bit arbitrary, as Mastercard/Visa generally aren’t in the business of restricting commerce (and thus their cut of the profits). So they tend to have short lived, but high impact, consequences on specific individuals or groups.

Really though, the primary reason why a company like stripe don’t want to be involved with these types of business, is the very high levels of fraud and chargebacks that come with the territory. Turns out people get embarrassed about porn appearing on their bank statements, and often put in dubious chargeback claims. Not to mention many banks have their fraud controls set to a hair-trigger for anything porn related.

The end result is processing these transactions is normally very expensive and high risk, due to the fraud and chargebacks. Which in turn put you at high risk of being kicked of the Mastercard/Visa networks. Mastercard/Visa mostly don’t give a shit what you’re selling, as long as you pay your dues. But they do get very upset when it looks like your business might threaten the perceived safety of credit/debit cards. As usual, protecting profits is treated much more seriously, than preventing any perceived moral failing.

As for governments, they officially don’t care. Selling porn is perfectly legal in the western world, so it only individuals in government who choose to abuse their positions to enforce their personal moral code on others (beyond what the law requires) that creates any kind of government “policy”.

replies(1): >>fakeda+YR
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18. lotsof+YJ[view] [source] [discussion] 2024-09-13 11:37:37
>>creer+Y
Seemingly, it is posting a variety of content on Reddit that incentivized people to click on usernames which then advertise the OF.
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19. comebh+QN[view] [source] [discussion] 2024-09-13 12:13:19
>>__rito+D8
https://threadreaderapp.com/thread/1832921451986632777.html
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20. fakeda+YR[view] [source] [discussion] 2024-09-13 12:44:09
>>avianl+zD
> Mastercard/Visa do set some policies around this, but only due to, quite frankly undemocratic, political pressure. There been a few documented cases of particularly puritanical US politicians sending letters and making arbitrary public claims to “embarrass” Mastercard/Visa into restricting certain types of perfectly legal commerce.

Not much political pressure as much as online smear campaigning by Bill Ackman. And for good reason. The platforms then went overboard and swung the pendulum hard.

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21. joenot+UY[view] [source] [discussion] 2024-09-13 13:34:43
>>__rito+D8
Highly recommend this thread. I think these kind of honest post-mortems from founders are super valuable and Cyan's delivery is frank and charitable.

It seems she and Justin Mares are running some kind of micro-funding for passionate <25yos. $2k to help young people develop themselves; super cool.

https://www.inflectiongrants.com/

replies(1): >>luuurk+741
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22. luuurk+741[view] [source] [discussion] 2024-09-13 14:12:47
>>joenot+UY
> Highly recommend this thread.

Shame that Twitter doesn't let people without an account to read it.

replies(1): >>joenot+Ih3
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23. marcel+Rg1[view] [source] [discussion] 2024-09-13 15:42:07
>>__rito+D8
Wow some of those tweets are long. Twitter lost something when it removed the character limit.
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24. joenot+Ih3[view] [source] [discussion] 2024-09-14 14:21:20
>>luuurk+741
It is a shame. The accountification of the web is a huge bummer, I'm totally with you on that.
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