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1. steven+(OP)[view] [source] 2024-07-31 03:13:50
There are many resources for learning these days, I started hunting around for new info in this arena a couple years ago, and started posting some of the resources I thought others may enjoy here:

https://steveiscritical.com/smma-info/

It's not exhaustive by any means, but I feel it's best to dip your toe into a little of this person's style or that person's style and see which people resonate with you.

There are also many lanes of digital marketing and I am bit jelly of those who are really awesome at any one of them - kind of like that 'you suck at excel; video.. so best to get a nice overview and start to dive deep in the areas that resonate with you.

I put some info in random blog posts as well, (https://steveiscritical.com/) like the linkedin learning, meta certs / learning, and CRO courses - which are great as well imho.

It's fun, there is also lots to learn, and there is more of a science and tech to it these days than just being an 'art' I think.

There is evidence in marketing techniques if you are allowed to use conversion pixels and can see the journey someone came through to book / buy.. and rabbit holes in youtube that expose some of the pseudo science of things like 'smart campaigns' that are really good at getting clicks and taking your money..

I need to update these pages with more info and make some layout updates one of these days.

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