Part of the reason we're comfortable with a generous free offering is the basic truth that helping SaaS companies support SAML logins ... just isn't an enormous market. We need to make money on other products anyway.
*Monetizing extra features* pertains to the SAML product that we offer now, but we'll also roll out other products.
The long-term ambition here is that we build a company resembling Auth0, but open source and more developer-friendly.
This sounds like a good problem to solve with LLMs, and honestly I'm a bit surprised to hear that nobody cared about data being of poor quality. Care to elaborate a little bit?
Our positioning (e.g. principal use cases, target verticals, target persona) and timing were totally wrong. We tried to run top-down sales against relatively important data (e.g. sales forecasts). People often expressed an attitudinal interest in the product, but it was very hard to motivate people actually to use the product seriously. Category creation and behavior change are really hard.
If I were trying to sell an LLM data cleaning product now, I'd focus on more technical buyers, someone more like a data engineer than a strong spreadsheet worker. And I'd try to drive bottoms-up, low ACV adoption first.
Doing the post-mortem justice would probably require a long blog post.
I have been working on this for a few years at github.com/authgear, and last few weeks were busy rolling out SAML support for a few Enterprise customers want it by Sep…
Magically feels connected here :)