The following summer I applied to work there. I did not miss the next several shifts in the market, but eventually got tired of chasing them.
I ended up going to grad school instead of jumping on the gravy train. Still kicking myself for that to this day :-)
I wrote an online hypertext system in 1985, but the storage format was optimized to make it as efficient to transfer and display as possible and was not easy to author. It ran on top of the GEM GUI and you could click on a word that had been defined as a link to take you to the target page.
Someone could also have defined a rich-text schema in ASN.1 in the late 80s then written an application to retrieve data in this format from a remote server over an OSI network and display it. Interfacing the typical public text database of the time to this would have been a lot of work, they just expected to output to a terminal.