We looked at hotels for a recent Italy holiday but they were a good bit pricier and in worse locations. Good locations were wayyy more expensive than an apartment. The Airbnb we went with was pretty nice, and I much prefer the experience of an apartment to a hotel room anyway. I haven't holidayed in a hotel pretty much ever, come to think of it.
>>nmeoft+(OP)
I've heard that the European AirBnB experience is similar to what it was like in the US around 2016. Much more friendlier, personal, and cheaper than hotels to boot.