My ADSL connection rides on some non-IP network before it hooks up to a concentrator about an hour away. Most location based services, other than Apple, seem to assume I am in Norwich, NY. So I get these ads that say “They don’t like it when seniors use this one weird trick to save money on car insurance in Norwich but they can’t stop it” and “Horny grandmas want to jump your bone right now in Norwich” and such.
Contrast that to using public WiFi in NYC where everybody knows exactly where you are.