Yeah, the pattern is that all these companies behave in ways so problematic that they generate hate. That shows the problem is with the companies, not the people who hate on them.
(If there's a problem with any people outside them, then that would be with the ones who don't hate on the companies. "Hey, just because all these plantations are based on slavery, what's with the hate on plantation owners?!?" That seem like something "good people" sould say, to you?)