zlacker

Worth pointing out that this doesn't really do the same thing. Some percentage of the time it will be detected by some of your customers and it won't work the same for them.

It's not just about seeing a celeb face. There's more going on that was discovered in the 80's and 90's, I think (that's when it became a big thing at least).

Built into it is the implication that the celeb likes the product. Additionally, products and branding have become a part of our personalities (IMO bad trend). So in a way you can BE like the celeb.

You will be just as cool as michael jackson if you just hold a pepsi in your hand. Sure, none of us really think this at face value, however it's implied and hinted at.