>>rowanG+(OP)
The day of the demo, Sam posted a one word tweet “her” (the title of the movie, starring Scarlett Johansson as an AI Assistant, that people bring up when talking about the idea of AI companions). Minutes later his company debuted an AI assistant that sounded a lot like Scarlett Johansson, performing an assistant/companion role similar to hers in the movie. The association was noticed, widely discussed and definitely increased the value of the product through the implied association with (and implied endorsement by) Scarlett Johansson.