I also don't profess surprise at who OpenAI have turned out to be. Rather I am surprised that other people are surprised.
It's not a heel turn, except in their wider cultural fortunes. It has been obvious to me from literally day one that everything to do with DALL-E and ChatGPT and onwards is bad for culture. There has never been anything other than creepy, dystopian, Black Mirror overtones.
But the valley falls for hucksters every time. And it's often the same hucksters.