Right now it's all about reducing transaction costs, small-i innovating, onboarding integrations, maintaining customer and stakeholder trust, getting content, managing stakeholders, and selling.
You could say the same about Google - and yet they missed the consequences of their own discovery and got behind instead of being leaders. So you need specific talent to pull this off even if in theory you can hire anybody.
But the reality is, LLMs are a cannibalization threat to Search. And the Search Monopoly is the core money making engine of the entire company.
Classic innovators dilemma. No fat-and-happy corporate executive would ever say yes to putting lots of resources behind something risky that might also kill the golden goose.
The only time that happens at a big established company, is when driven by some iconoclastic founder. And Google’s founders have been MIA for over a decade.
It’s not short sightedness, it’s rational self-interest. The rewards for taking risk as employee #20,768 in a large company are minimal, whereas the downside can be catastrophic for your career & personal life.
Fast forward to today and we a discussing the implications of him leaving OpenAI on this very thread.
Evidence to support the notion that you can’t just throw mountains of cash and engineers at a problem to do something truly trailblazing.
If your view is that LLMs only need minor improvements to their core technology and that the major engineering focus should be placed on productizing them, then losing a bunch of scientists might not be seen as that big of a deal.
But if your view is that they still need to overcome significant milestones to really unlock their value... then this is a pretty big loss.
I suppose there's a third view, which is: LLMs still need to overcome significant hurdles, but solutions to those hurdles are a decade or more away. So it's best to productize now, establish some positive cashflow and then re-engage with R&D when it becomes cheaper in the future and/or just wait for other people to solve the hard problems.
I would guess the dominant view of the industry right now is #1 or #3.