They had control for decades, then traditional television/cable media started to collapse. They're trying to take control of "new media," in the internet.
For me that's awesome. But it really really really didn't sit well with members of Congress I guess, and boomers in general.
I'm usually not super into video content, so even if I'm "younger" i never got into it but imo it's better than say, Facebook for this type of stuff. Even with the algorithm you still get exposed to people you don't follow, by design, which makes it harder to spread fake news in an echo chamber. so I'm not too concerned about the narrative control aspect.
As I said, most of the Palestine related stuff (that I started looking into afterwards) wasn't some pundits or grifters trying to get people outraged about a fictional "other side", it was mostly raw footage of what was happening in Gaza.