>>hosh+(OP)
as far as I can tell NOTIFY is fanout, in the sense that it will send a message to all the LISTENing connections, so it wouldn't make sense in that context anyway. It's not one-to-one, it's about making sure that jobs get picked up in a timely fashion. If you're doing something fancier with event sourcing or equivalent, you can send events via NOTIFY, and have clients decide what to do with those events then.
Quoth the manual: "The NOTIFY command sends a notification event together with an optional “payload” string to each client application that has previously executed LISTEN channel for the specified channel name in the current database. Notifications are visible to all users."