A company needs a product to sell. If they give away everything, they have nothing to sell. This was surely always the plan.
(1) They can give away the model but sell an API - but they can’t serve a model as cheap as Goog/Msft/Amzn who have better unit economics on their cloud and better pricing on GPUs (plus custom inference chips).
(2) they can sell the model. In which case they can’t give it away for free. Unlike open source code, there probably isn’t a market for support and similar “upsells” yet.
Which has a simple solution, release the model weights with a license which doesn't let anyone to commercially host them (like AGPL-ish) without your permission. That is what Stability.ai does it.
_Like_ most open source code, there isn’t a market for support and upsells..
For better or worse, OpenAI monetizing GPT-3+ has been good for everyone. Hobbyists can’t afford to run the model anyways, and it pushed Google et al to start caring and develop their own models.
We probably wouldn’t have Gemini/LLaMa/etc see the light of day if OpenAI didn’t make LLMs go viral. It’s just disappointing that Google literally had an LLM good enough that was tricking employees into thinking it was sentient, and it took a competitor before they released it publicly.