From wikipedia:
> Between 2009 and 2012, ANNs began winning prizes in image recognition contests, approaching human level performance on various tasks, initially in pattern recognition and handwriting recognition.
That was when Neural networks became a big thing every tech person knew about, 2014 it was already in full swing and you had neural networks do stuff everywhere, like recognizing faces or classifying images.
Might be hard to imagine today but back then OCR and image recognition was typically done with normal statistical regression models, and the neural networks they had then were worse than those.